Rozie Synopsis at IBTM World 2026: Turning Live Conversations Into Lasting Event Knowledge
The best ideas at an event deserve more than a few hurried notes. They should be easy to follow, relevant to your questions and available when you are ready to put them to work.
At IBTM World, Rozie Synopsis is helping make that possible.
IBTM is leveraging Synopsis Live and Synopsis Knowledge to help attendees access multilingual session insights, revisit key takeaways, ask questions about session content and keep exploring the event’s knowledge long after the final session.
We’re also exhibiting. Meet Lochlainn Byrne at Stand P12 to discover how Rozie Synopsis connects event knowledge, attendee engagement and exhibitor success to help organizers create value before, during and after their events.
About IBTM World
IBTM World brings together the global meetings and events community to build business relationships, exchange ideas and explore the future of live experiences. The 2026 edition takes place from 17–19 November at Fira Barcelona Gran Via in Barcelona, Spain.
It is a place to consider both the practical decisions behind an event and the bigger questions shaping the industry. How are audience expectations changing? Where can AI deliver meaningful value? What makes an experience worth attending, remembering and returning to?
IBTM’s 2026 program puts change at the centre of those conversations, with discussions around disruption, audience psychology, community and the future of the experience economy. Attendees can expect opportunities to test ideas and explore how events can be both strategically valuable and emotionally resonant.
For those exploring technology, the Event Tech & Services area will feature live demonstrations from AI startups, event technology innovators and solution providers. Future Stage sessions will also examine how AI is reshaping events.
Alongside those conversations, Rozie Synopsis will help attendees engage with the knowledge being shared on the Main Stage and Future Stage.
More time engaging, less time trying to capture everything
An event program gives attendees plenty to think about. The challenge is turning what they hear into something they can remember, question, share and use.
You might want to revisit a speaker’s central argument, understand what a session means for your own event or share a useful insight with colleagues back at the office. You may also want to catch up on the themes emerging across tracks without relying entirely on your notes.
IBTM’s use of Synopsis LIVE and Synopsis Knowledge is designed around those needs. Together, they connect the immediate session experience with a lasting resource for learning and discovery.
Here is what that will look like.
Follow the conversations on the Main Stage and Future Stage
On-screen transcription at both stages will give attendees another way to follow what is being said during sessions.
Key insights will also appear on-screen, helping attendees pause, reflect and identify the ideas they want to take forward.
The two serve different purposes. Transcription helps you follow the conversation as it unfolds. Session insights help you step back and see the main points.
That means you can spend more of your attention on the discussion rather than trying to write down every word.
Scan the session QR codes to explore further
Look for the session QR codes at the Main Stage and Future Stage. These are your entry points to the digital session experience.
By scanning them, you can access multilingual insights from sessions on both stages and get recaps delivered after each session.
For attendees, that creates a simple way to move from listening to revisiting. You can return to the major takeaways, explore them in multiple languages and decide which ideas deserve a closer look.
The recaps also give you a useful starting point for conversations with your team. Rather than trying to reconstruct a session from memory, you can revisit its key points and discuss what they might mean for your work.
Ask questions that matter to you
A session can speak to a whole room, but each attendee brings different priorities.
An organizer may be thinking about attendee retention. A content leader may be looking for ways to extend the life of a programme. An event marketer may be considering how an idea could shape their next campaign.
The “Ask Rozie Synopsis” chat experience gives attendees a way to explore session content through their own questions.
After scanning the QR code, open “Ask Rozie Synopsis” under a session and ask what you want to understand. You can receive targeted takeaways specific to your question rather than relying only on a general summary.
For example, you might ask:
- What were the main recommendations in this session?
- Which takeaways are most relevant to an event organizer?
- What did the speakers say about audience engagement?
- What ideas should I bring back to my team?
The aim is to make session knowledge easier to explore on your terms. This question-led approach reflects the wider Synopsis Knowledge experience, which helps people find answers within event content without having to review every recording or report.
Access and share insights while the event is happening
Session insights will also be accessible through the event app, giving attendees another convenient route to the content.
When an idea resonates, you will be able to share relevant session insights on social media.
That makes it easier to bring colleagues and professional networks into the conversation. Instead of posting only that you attended a session, you can share something useful from it: an idea worth discussing, a perspective worth considering or a takeaway that connects to your own work.
For organizers and speakers, attendee sharing also creates opportunities for event ideas to reach people beyond the room. Social sharing is part of the wider Rozie Synopsis approach to helping useful event knowledge travel further.
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Catch up across tracks with daily debriefs
Your personal agenda is only one view of an event.
Daily debriefs will summarize top moments across tracks, helping attendees see a broader picture of the conversations taking place.
They offer a way to reflect at the end of the day:
- Which ideas stood out?
- What themes connected different discussions?
- What would be useful to explore next?
- What should you share with your team?
Whether you are comparing notes with colleagues or planning what to focus on next, the debriefs will help you reconnect individual sessions with the wider event.
Keep learning through a year-round knowledge hub
The experience will not end when IBTM World closes.
A searchable knowledge hub, available year-round, will provide a place to revisit event insights and explore post-event reports.
That matters because the moment you hear an idea is not always the moment you need it. A discussion that feels interesting in November may become directly relevant when you are planning a new programme, reviewing an attendee journey or preparing an internal proposal.
The hub will give attendees a lasting place to return to what mattered, find relevant knowledge and share it with others.
This is central to Synopsis Knowledge: turning event content into an accessible resource that supports ongoing discovery and engagement, rather than leaving it as a collection of recordings to revisit someday.
What this means for event organizers
IBTM’s use of Synopsis LIVE and Synopsis Knowledge brings two connected outcomes into focus.
The first is a richer experience during the event. Attendees gain more ways to interact, follow sessions, access multilingual insights and explore questions relevant to them.
The second is a longer-lasting value from the program. Session recaps, daily debriefs and a searchable knowledge hub make it easier for event knowledge to remain useful after attendees leave.
For organizers, the opportunity is to think beyond content capture. The question becomes: how can the knowledge created at an event keep serving attendees, teams and communities? It also gives them a marketing workspace to convert session content into various campaigns.
Meet Lochlainn at Stand P12
Alongside experiencing Synopsis LIVE and Synopsis Knowledge at IBTM, you can meet Lochlainn at Stand P12 to explore the wider Rozie Synopsis platform.
The conversation goes beyond session insights or a single attendee touchpoint. Rozie Synopsis connects three experiences to help organizers address the full event lifecycle:
- Synopsis Knowledge turns event content into reusable knowledge, reports, campaign content and a searchable destination for ongoing engagement.
- Synopsis LIVE enriches the live experience with more accessible content and connected attendee engagement.
- Synopsis Exhibitor helps booth teams prepare pre-event, capture the context of buyer conversations during event, turn event interactions into timely followup and maximize ROI>
Together, these experiences help organizers connect what people learn, how they engage and the commercial conversations that happen on the show floor.
Meet Lochlainn to discuss how that approach could support your event, whether your priority is extending content value, improving the attendee experience or helping exhibitors follow up with better context.
Join us in Barcelona
IBTM World is an opportunity to explore what comes next for meetings and events. With Rozie Synopsis, it is also an opportunity to experience how event knowledge can become easier to follow, more relevant to individual needs and useful long after the programme ends.
Join us from 17–19 November 2026 in Barcelona. Look for the session QR codes at the Main Stage and Future Stage, explore the insights through the event app and meet Lochlainn at Stand P12.
Amplify Knowledge. Enrich Live Experiences. Boost Exhibitor Success
