How DTECH 2026 Turned Every Session And Booth Conversation Into Sponsor ROI With Rozie Synopsis
Clarion Events North America runs more than 65 trade and enthusiast events each year across 12 industries. One of its flagship energy shows is DTECH International 2026, the leading transmission and distribution conference, welcoming over 20,000 energy professionals for three days of networking and idea exchange.
For DTECH 2026, Clarion wanted a single AI‑native platform that could capture value from both the multi‑track conference program and the busy show floor and turn that activity into a clear sponsor ROI story.
For DTECH 2026, Clarion wanted a single AI‑native platform that could capture value from both the multi‑track conference program and the busy show floor and turn that activity into a clear sponsor ROI story.
Executive Summary
Clarion partnered with Rozie Synopsis to deploy its unified AI event experience platform at DTECH 2026, combining event knowledge amplification for conference content with exhibitor lead activation on the show floor. Together, these experiences captured what was said on stage and at the booth, converted it into structured data, and surfaced real‑time insights for sponsors, exhibitors, attendees, and Clarion’s commercial team.
The event knowledge amplification experience transformed DTECH’s conference sessions into a branded, access‑controlled knowledge hub with searchable AI summaries, insights, and downloadable slides that attendees and sponsors could revisit year‑round. The exhibitor lead activation experience powered Converge+. Clarion’s sponsor lead intelligence product that turns booth interactions into structured, CRM‑ready leads and real‑time analytics for organizers and sponsors.
The event knowledge amplification experience transformed DTECH’s conference sessions into a branded, access‑controlled knowledge hub with searchable AI summaries, insights, and downloadable slides that attendees and sponsors could revisit year‑round. The exhibitor lead activation experience powered Converge+. Clarion’s sponsor lead intelligence product that turns booth interactions into structured, CRM‑ready leads and real‑time analytics for organizers and sponsors.
Key Results
Knowledge amplification experience
165
+
sessions transformed into a branded knowledge hub
130
K+
content views during the event and within one week after
900
+
unique leads generated through insight downloads
Exhibitor lead activation experience
39
K+
Booth scans completed
10
K+
Notes taken for contextual follow‑up
<
1
min
To provide leads to exhibitors
Narissa Wild
Chief Digital Officer (CDO) Clarion Events North America
“We knew that lead intelligence and sponsorship ROI discussions had to move beyond simple scan counts. The partnership with Rozie Synopsis and the integration of Converge+ are key to our strategy of providing real‑time insights and higher ROI to our sponsors and exhibitors.”
The Challenge
Before DTECH 2026, Clarion’s data picture looked like most large trade shows:
- In conference rooms, hundreds of sessions created valuable knowledge, but most attendees forgot what they heard within days, those who missed a talk had no easy way to catch up, and sponsors could not see which accounts engaged deeply with which topics.
- On the floor, badge scanners produced long contact lists but almost no context about conversations or buyer intent. Exhibitors often waited one to three weeks for cleaned spreadsheets to hit their CRMs, slowing speed‑to‑lead and making it harder to convert interest into pipeline.
This limited Clarion’s ability to:
- Give sponsors a defensible ROI story that went beyond “you had X scans.”
- Help exhibitors prioritize follow‑up based on real interest signals.
- Monetize DTECH’s content and data after the live event finished.
Clarion’s digital leadership wanted one platform that could capture and connect content engagement and lead activity across the entire event.
The Solution
Rozie Synopsis deployed its AI‑native event experience platform at DTECH 2026,
Event Knowledge Amplification Experience
- 165+ sessions were processed into AI insights, key takeaways, recommendations, trends, audio summaries, and searchable insights, available in a branded DTECH knowledge hub.
- Attendees and sponsors could search by topic, revisit sessions, and download slides, driving 900+ leads in the form of gated content download.
- Engagement was attributed back to sponsors, so they could see which accounts watched their sessions and how deeply they engaged.
Exhibitor Lead Activation Experience via Converge+
- Exhibitors captured leads using badge or QR scans, business card photos, manual notes, and voice-to-text inputs.
- All attendee conversations were recorded with explicit consent.
- Conversations were captured even in offline environments, ensuring no data was lost during connectivity issues.
- AI transformed each interaction into structured insights, identifying buyer needs, objections, and recommended next steps, and automatically synced enriched leads to exhibitor portals.
- Exhibitors could instantly schedule follow-up meetings by sharing a meeting link during or after the interaction.
- Clarion accessed real-time analytics across all sponsors, including lead scans, recorded conversations, average conversation duration, and follow-up status.
Unifying Sessions and Booths
Because both experiences sat on one platform, Clarion could connect session engagement with booth activity, for example, identifying a utility lead who attended multiple grid‑modernization sessions, downloaded slides, and then had a two‑minute conversation at a specific sponsor’s booth, signaling high intent.
key benefits
Exhibitors reported faster access to richer lead data because they got leads within minutes instead of waiting weeks for spreadsheets. With conversation summaries attached, sales teams could reference exactly what was discussed in follow‑up emails and calls. Finally all their conversations made it to their exhibitor portal.
Attendees gained on‑demand access to DTECH’s deep technical program. They could catch up on missed sessions, search by topic, and download slides, driving tens of thousands of post‑event views. The knowledge hub extended the life of the event and made it easier for teams to share insights internally.
Clarion unlocked a new revenue stream in terms of AI insights sponsorship and exhibitor add on service. They also gained a repeatable, data‑rich model for proving sponsor ROI and driving renewals. Each sponsor received a report with leads, booth activity, and content engagement, strengthening renewal and upsell conversations.
Exhibitor Benefits
Exhibitors reported faster access to richer lead data because they got leads within minutes instead of waiting weeks for spreadsheets. With conversation summaries attached, sales teams could reference exactly what was discussed in follow‑up emails and calls. Finally all their conversations made it to their exhibitor portal.
Attendee Benefits
Attendees gained on‑demand access to DTECH’s deep technical program. They could catch up on missed sessions, search by topic, and download slides, driving tens of thousands of post‑event views. The knowledge hub extended the life of the event and made it easier for teams to share insights internally.
Clarion Benefits
Clarion unlocked a new revenue stream in terms of AI insights sponsorship and exhibitor add on service. They also gained a repeatable, data‑rich model for proving sponsor ROI and driving renewals. Each sponsor received a report with leads, booth activity, and content engagement, strengthening renewal and upsell conversations.
Lochlainn Byrne
Chief Evangelist
Rozie Synopsis
Rozie Synopsis
“Our goal is simple. Every conversation on the floor and every session on stage should become revenue intelligence, not just another stack of business cards or forgotten slide deck,”
By using Rozie Synopsis as a single AI platform across DTECH 2026, Clarion turned a complex multi‑track conference and expo into a connected, measurable experience for sponsors, exhibitors, and attendees alike.
Ready to run your next event on Rozie Synopsis?
Whether you start with the event content experience, the exhibitor hall experience, or both, you get one unified AI platform that’s easy for AV teams to run, fits your existing stack, and proves ROI with real numbers, not guesses.
