Association Executives of North Carolina Improves Accessibility for Attendees Through Rozie Synopsis While Creating a Sense of FOMO Among Non-Attendees.
AENC used Rozie Synopsis during their Annual Meeting to provide mobile-first closed captioning, keep attendees engaged on the go, and gate post-event insights to drive premium membership value.
Executive Summary
The Association Executives of North Carolina (AENC) deployed Rozie Synopsis’s AI event experience platform for their Annual Meeting, featuring five keynote sessions. With keynotes and exhibitor booths sharing a fluid ballroom space, AENC used mobile closed captioning and instant AI recaps to keep attendees engaged on the go while strategically gating the post-event content to drive membership value and maximize FOMO (Fear Of Missing Out) among non-members.
Challenge
AENC wanted to maximize the value of its Annual Meeting for attendees without sacrificing the security of its premium intellectual property. The team needed to overcome:
Fluid Environment
Attendees frequently stepped away from the main stage for networking or exhibitor meetings, missing critical educational content.
Accessibility Needs
Required highly accessible, unobtrusive closed captioning that didn't take up visual real estate on the main stage screens.
Premium Protection
As an association, they needed to ensure premium educational content remained an exclusive benefit for paid attendees.
Data Blindspots
Lacked actionable data on which keynotes truly resonated with their audience.
Julie Keith
Director of Administration and Event Logistics, AENC
“Closed captioning was most important to us. Secondary, providing attendees with recaps that are manageable and directly from their phone was very valuable. So, yes, I would say we got the outcome we wanted.”
The Solution
In-Room Event Experience
AENC integrated Rozie Synopsis via a frictionless, mobile-first web experience. Attendees easily accessed live closed captioning and running insights via QR codes on their personal devices, allowing them to step away from the stage without missing a beat.
Knowledge Hub
Post-event, AENC purposefully kept the comprehensive Knowledge Hub exclusive to paid attendees using a streamlined email capture system. By teasing AI-generated snippets publicly on social media but hiding the full session reports, they successfully maximized "FOMO" to highlight the value of paid event attendance. Furthermore, packaging direct links for the speakers empowered them to share their thought leadership easily with their own networks.
Julie Keith
Director of Administration and Event Logistics, AENC
“It's hard to know during an event, especially when so many things are going on and pulling attention... to know who's engaging. And that's why I really like the analytics piece of this... There's nothing like raw data to know how things went.”
Impact
AENC's Annual Meeting delivered a highly engaging, accessible experience that translated directly into actionable post-event data.
12m 52s
average engagement time per user session.
2,241
total user interactions recorded across the platform.
1,597
total page views generated.
67%
mobile device adoption, proving the value of the on-the-go setup.
The backend analytics eliminated the guesswork from post-event ROI, providing AENC with a clear, data-backed roadmap of which keynote topics resonated the most with their audience.
awards
Technology
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